DigiMEDSPA will build an internal sales network to engage medical spa owners and managers directly, ensuring the platform reaches key decision-makers. Concurrently, DigiMEDSPA will aggressively use social media, particularly LinkedIn, to promote the platform to medical spas across the U.S. and Canada. To further boost interest, a series of videos will be released on social media, with a focus on YouTube, showcasing the platform's unique benefits.
Develop an internal sales network that will directly approach medical spa owners and managerial staff.
Aggressively use social media (especially LinkedIn) in order to promote the platform among a wide range of medical spas throughout the United States and Canada.
Release a number of videos onto social media video platforms (with a focus on YouTube) to foster interest in the Company.
Foremost, the Company intends to develop an internal sales network that will approach Medical SPA owners (including companies that are in their startup phase). The Company’s retained sales staff will showcase the ease with which the DigiMEDSPA platform can seamlessly manage all facets of a medical spa while concurrently providing viable leads among individuals who have expressed an interest in medical aesthetic services.
Throughout the stages of developing this technology, the Company has concurrently created an expansive marketing apparatus that will be used from the onset of operations. Most importantly, each prospective client is being provided with three free patient leads that have been sourced through the DigiMEDSPA Directory Listing system. It should be noted that during the first couple of years, acquiring these leads incurs a moderate cost for the Company (typically $100-$200 per promising patient lead). These patient leads have a market value of $149. As these patient leads are provided for free, prospective Medical SPA owners will be able to service them and generate revenue. It is fully expected that since there is immediate revenue generated by the Med SPAs from these patient leads – the Company will be able to achieve substantial closing rates for enrollment in the Bundled Digital Solutions program.
These patient leads will be provided to Medical SPAs that have claimed their listing on the Directory Platform. Bundled Digital Solutions clients can Opt-in to receive PayWhenPAID patient leads which means, Med SPA clients pay when they receive payments from leads converted to patients. Management believes that PayWhenPAID leads offering will increase the Company’s Bundled Digital Solutions paid subscribers significantly as compared to offering Starter and Pro plans of Directory Listing solution. Management feels the PayWhenPAID patient lead offerings when marketed to Med SPA prospects will incentivize them to sign up for the Digital Bundled Solutions subscription. The key to the Company’s success in signing up thousands of Med SPAs for Bundled Digital Solutions is to raise capital and invest it to generate qualified patient leads that the Company can offer to Med SPAs as the PayWhenPAID solution. For the first couple of years, this marketing approach will significantly increase the Client Acquisition Cost way beyond the $5000.
As it relates to sourcing patient leads, the Company is allocating $5,000 to $10,000 per month per regional market. The Company will use Google Adwords, Microsoft Ads, and targeted advertisements among all major social media channels for lead generation. The Company will also engage in aggressive email and SMS marketing campaigns to reduce the cost of acquiring patient leads as an alternative to Pay-Per-Click advertising. As it relates to the ROI for these expenditures, during the first two years, for every $150 spent – approximately 3 people visit the website. Among these visitors, one individual fills out the necessary form that allows them to be contacted in regard to their medical spa needs.
Although this will be a substantial and ongoing expense for the Company, the value that it will create when marketing DigiMEDSPA’s services is immense. Again, these operations will create a substantial amount of trust with potential Medical SPAs since they receive a significant value as they pay for leads when they get paid from their patients.
The Company will also conduct in-office sales pitches to showcase both the Med SPA practice management suite and patient lead generation programs. It is no secret that getting a meeting with a decision-maker is extremely difficult, given the time constraints of Medical SPA owners and practitioners. The initial step is to provide the three free leads in order to create a level of trust and interest in the potential Medical SPA user. Second, the Company will distribute cards that can be redeemed for a $150 Visa-branded gift card when the potential client schedules and completes an in-person meeting with Field Sales agents in their clinics.
These low-pressure yet high-impact sales meetings, which will last only 20 minutes will provide a live demonstration of the technology while answering any questions that a Med SPA practitioner may have. The Company has developed extensive sales literature along with several short Corporate and Technology video clips, which will be handed out and presented to the practitioners at the conclusion of these meetings.
The Company will initially launch and market its med spa practice management digital solutions to the 24 Med SPAs located in City of Corona, CA. In the meantime, the Company will run various digital marketing campaigns in Corona targeting individuals who are interested to receive med spa treatment services.
The map below has broken down the City of Corona into six areas with each representing a unique campaign where the Company connects individuals seeking med spa services to med spa business located in each of these areas. This approach will help the Company create med spa demand and supply chain. As a result, the Company will see a much higher client acquisition closing rate. Upon the successful campaign in the city of Corona, the Company will replicate the same in other areas of Southern California. Management plan a 30% closing conversion in Corona.
The sales personnel will undergo substantial training as it relates to all facets of the technology and the Company’s operations. Newly hired sales personnel will be coached by experienced sales agents as they conduct in-office visits and also receive live training from our med SPA strategic partners/clients in their clinics. One of these partners/clients is M Health and Beauty located in city of Corona. This Med SPA is the Company’s strategic partner who is also stocks holder in the company for past, present and future med spa industry knowledge sharing and experience which helped the Company to accelerate and confirm certain information which otherwise would be difficult or take time to access and learn.
All sales agents will be provided with comprehensive compensation packages that provide ongoing bonuses for securing medical spas that will use the Company’s technology. It should be noted that the Senior Management Team, at the onset of operations, will also engage in direct sales operations as the Company targets entities based in Corona and its surrounding market areas. This will allow the Company to refine its sales pitches as new clients are onboarded and as concerns among prospective clients are addressed. After the 30 days in operation and completing the soft launch, the Company will hire two additional sales agents to service other initial market areas.
The Company intends to take a gradual approach to its direct sales operations. Management plans to hire two Field Sales Agents who will be visiting Corona and sections of Orange County upon successful completion of our Soft Launch. As discussed earlier, the Company is initially targeting startup and existing medical spas in the Southern California market. So CAL market has around 2,000 medical spas in operation, and it is a wealthy and population dense market that continues to grow. Once the Company achieves its goals in Southern California, the Company will enter Central/Northern California markets as well as Nevada and Arizona. This measured approach will allow the Company to more effectively allocate its marketing capital. Throughout the early years of operation, the Company will continue to retain sales personnel every 90 days as it enters major metropolitan areas including San Diego, San Francisco, Seattle, Las Vegas, Phoenix, Miami, New York, Washington DC, and other population centers that have at least two million residents. After success in these markets has been solidified, the Company will enter minor metropolitan areas and Midwestern states.
Beyond targeting medical spa owners and practitioners, the Company will also establish ongoing relationships with pharmaceutical companies, medical equipment manufacturers, medical supply manufacturers, and distributors. These operations will commence within the third month of revenue generating operations prior to the launch of the Company’s marketplace platforms. This aspect of sales operations will be easier to conduct given that these entities are always looking for new distribution channels. The Company has already developed extensive databases of firms with their products that will use in the marketplace platform to further their sales.
Med SPA Bundled Digital Solutions
Limited Promotion
- Targetted Customers: Med SPAs
- Soft Launch Release Date: Aug. 2024
- Official Release Date: Sep. 2024
Directory Listing: Pay-When-Paid Leads
Included with Bundled Digital Solutions. DigiMEDSPA gets paid when Med SPA client receives payment from the Lead. upon completing the procedure.
- Targetted Customers: Med SPAs and Leads
- Soft Launch Release Date: Aug. 2024
- Official Release Date: Sep. 2024
Directory Listing: Starter
Starter package offers 3 Leads for $2950 per month
- Targetted Customers: Med SPAs and Leads
- Soft Launch Release Date: Aug. 2024
- Official Release Date: Sep. 2024
Directory Listing: Pro
Starter package offers 10 Leads for $895 per month
- Targetted Customers: Med SPAs and Leads
- Soft Launch Release Date: Aug. 2024
- Official Release Date: Sep. 2024
Sponsored Advertising
Med SPA Products Manufacturers advertise their Brand and Products in Directory Listing pages for potential Patients to view and on med SPA client portal where Med SPAs businesses view the Ads.
- Targetted Customers: Med SPA drug manufacturers
- Soft Launch Release Date: Sep. 2024
- Official Release Date: Nov. 2024
Med SPA Connect: Med SPA Consult
Med SPAs Find each other via our cloud-based pltform to offer consulation or to receive consultation
- Targetted Customers: Med SPAs
- Soft Launch Release Date: Sep. 2024
- Official Release Date: Dec. 2024
Med SPA Connect: Partner with MD
Med SPAs and MDs Find each other via our cloud-based pltform for a potential partnership to establish a Med SPA business
- Targetted Customers: Medical Directors
- Soft Launch Release Date: Sep. 2024
- Official Release Date: Dec. 2024
eMarket Online Store
Med SPAs purchase medical SPA products via DigiMEDSPA website online store
- Targetted Customers: Med SPAs + Med SPA Product manufacturers and suppliers
- Soft Launch Release Date: Nov. 2024
- Official Release Date: Dec. 2024
As it relates to non-outreach marketing/advertising, Management will use a number of online focused marketing strategies that will drive traffic to the DigiMEDSPA platform (DigiMEDSPA.com). A major focus of the Company’s marketing strategies moving forward will center on search engine optimization, pay per click marketing, and targeted social media marketing. The Company will use platforms such as Google Ads and Microsfot Ads in order to have the website appear as a sponsored search result when specific keywords for medical spa management software suites and related marketing solutions are conducted.
The Company will hire Digitaiz, Inc. as its national and worldwide level search engine optimization firm so that when searches related to medical spa management and marketing are completed – the DigiMEDSPA website will appear frequently within the search. Digitaiz SEO team will create and publish 16 to 30 on page blogs and off-page articles which will be shown on third-party websites utilizing paid guest posting method. The off-page articles will feature a number of links to the Company’s website. Over a six-month period, this will drastically boost the amount of organic traffic that the company will receive. Digitaiz SEO team will also assist with expanding the visibility of the DigiMEDSPA Directory Listings platform’s web pages i.e., SERP, Business Profile, Lead profile page, etc.
The Company intends to develop strong relationships with well-known social media influencer entrepreneurs (that maintain a proprietary social media presence) that will use their platform to showcase their usage of the DigiMEDSPA Technology to their respective audience. This is a very high impact and low-cost method of creating excitement about the Company. These agreements will vary in cost as it relates to how many followers and subscribers these influencers have on their respective platforms. This method of marketing will drastically boost the visibility of the DigiMEDSPA platform from the onset of operations. It should be noted that this will also improve search engine optimization as social media influencers will provide direct links to the platform from their social media pages.
DigiMEDSPA will also maintain an immense presence among all social media platforms including Facebook, LinkedIn, Instagram and YouTube. The Company will use targeted advertisements on these platforms in order to further drive traffic to the website.
The Company will continue to have a number of professionally created videos that showcase the software suites, its uses, and benefits. These videos will be uploaded to YouTube and mirrored among all major social media platforms. The contents will also be shown on the sales pages of the DigiMEDSPA platform as well as its website.
Management will also develop an affiliate marketing program that allows third party webmasters to place advertisements on their websites (and mobile applications) that will drive traffic to the Company's platform. These affiliates will be given a competitive success fee for each new user enrolled.
The Company will frequently attend events and expositions that are specifically geared towards medical spa owners and medical aesthetics practitioners. The Company will rent booths and also set up its own private events that will feature live demonstrations of the DigiMEDSPA bundled solutions. Brochures and other types of sales literature will be distributed as well. The Medical Spa Show, hosted by the American Med Spa Association is one of the premier annual events for people within this industry. The Company intent to schedule its private events twice per year by inviting around 100 to 150 med spas.
The Company will also engage in print advertising among trade journals specific for this industry. Industry groups including the American Med Spa Association, the National Med Spa Association, and the Medical Spa Safety Coalition.
Management intends to hire an experienced PR agent/firm to build a publication target list then create press releases on bundled digital solutions package with Pay-When-Paid(PWP) Lead generation model in various digital and print publications such as Forbes, Business Insider, Inc., Wall Street Journal, Entrepreneur. PR activities will begin at the end of the soft launch at which time the retained PR agent will distribute press releases and articles distribute them to his/her know list of publication such as those listed above. Management plans to target the health tech publications initially, then broaden the list to as many needed to create brand awareness.